People often ask us where the name One Urbanwear came from.

The truth is, it wasn't an overnight decision.

It took over five years to secure the trademark for the name One Urbanwear. Five years of believing in an idea before it officially became ours.

So why was it worth the wait?

Because the word ONE represents everything we believe in.

Think about your favorite concert.

Thousands of people from different backgrounds, different cities, different stories, and different walks of life all singing the same song. For a moment, everyone feels connected. Everyone belongs. Everyone is part of something bigger than themselves.

That's the feeling behind ONE.

A reminder that while our stories may be different, we're all connected through our experiences, our dreams, our music, our adventures, and our shared humanity.

And then there's Urban.

For us, urban isn't a zip code or a demographic. We're redefining that word. Urban is an attitude.

It's curiosity.
It's creativity.
It's confidence.
It's being inspired by the energy of the world around you.

You can have an urban spirit whether you live in the middle of New York City, a small town in Georgia, or anywhere in between.

Urban is about people who embrace new experiences, new ideas, and new possibilities.

Together, One Urbanwear represents a community of people who are connected by adventure, creativity, music, fashion, and the belief that our differences make us stronger.

We're not just building a clothing brand.

We're building a community.

And this is only the beginning.

Become a Moxie!

Travel with the Moxie Girls. Get exclusive access to new collections, travel journals, short films, playlists, and behind-the-scenes adventures.